BMW’s Bold Electric Future

BMW Leads the Charge into Electric Mobility

BMW is accelerating its transition to electric mobility faster than its competitors, necessitating significant investments. Despite challenges in one sector, the company remains financially robust and capable of making these investments.

Munich – BMW is embracing a futuristic vision, showcasing what the future holds through its concept cars. By the end of 2025, the company will launch its first electric sedan under the “New Class” series, with six more models expected by the end of 2027.

BMW promises that these new cars will feature innovative batteries, software, and designs. The new models aim to ensure that more than half of BMW’s new vehicle sales will be electric by 2030. However, CEO Oliver Zipse maintains a dual strategy: there is no fixed end date for internal combustion engines. The gasoline and diesel market remains strong, especially in the US and China.

Transitioning to an “Electric First” strategy is a substantial undertaking. The company must manage high development costs and reconfigure its production facilities. Concurrently, BMW plans to introduce automated driving systems in its vehicles.

Yet, Zipse finds himself in an enviable position: BMW can afford these investments. The company’s overall performance is strong. Sales increased by 6.4 percent in 2023, reaching 2.5 million units, matching 2019 levels. The only weak spot is the financial services sector, which has seen a decline in profitability.